Adam&eve DDB’s craft skills can even make you believe in embattled UK trains

Doesn’t Great Western Railway (GWR) have strikes like all the rest of Britain’s railways? And do people really come round offering coffee from a jug?

GWR and agency adam&eveDDB seem to think so anyway in the return of the ‘Famous Five’ campaign, based (sort of) on Enid Blyton’s books.

So we have a 1930s nuclear family kicking sand in the face of two yuppie equivalents in a Jag.

But it’s fun while it lasts and another example of the way A&E’s craft skills can lift a rather improbable proposition.

MAA creative scale: 7.

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