Lucky Generals has been appointed as whisky liqueur Drambuie’s global agency. Drambuie is owned by William Grant & Sons. The business moves from Space. Drambuie is made from whisky, honey and herbs.
Global marketing manager James Taylor says: “Drambuie is such an iconic brand and despite some challenges in recent times, it is still a staple in many bars and homes around the world.
“After speaking to the team at Lucky Generals, we were impressed by their storytelling ability, which is often delivered with a generous amount of humour – something that will be key for Drambuie’s future comms, and we’re excited to begin working with Lucky Generals to help us unlock this iconic brand’s potential.”
Why has it become so hard to find Drambuie?