Lucky Generals has been appointed as whisky liqueur Drambuie’s global agency. Drambuie is owned by William Grant & Sons. The business moves from Space. Drambuie is made from whisky, honey and herbs.
Global marketing manager James Taylor says: “Drambuie is such an iconic brand and despite some challenges in recent times, it is still a staple in many bars and homes around the world.
“After speaking to the team at Lucky Generals, we were impressed by their storytelling ability, which is often delivered with a generous amount of humour – something that will be key for Drambuie’s future comms, and we’re excited to begin working with Lucky Generals to help us unlock this iconic brand’s potential.”