Dentsu Creative raids McCann again, this time for UK CSO

Theo Izzard-Brown, the CSO at McCann London, will move to Dentsu Creative UK next summer to take up the same role.

He will join Jessica Tamsedge, who also recently announced a move from McCann to Dentsu, where she will be UK CEO. At Dentsu, Izzard-Brown will work on clients including Heinz, DAZN, Waitrose, The Co-operative Bank, Vodafone, Kellogg’s, Halfords and Generali.

Dentsu Creative UK has been looking for a new CSO for a while. In the interim, the role has been filled by Patricia McDonald, the agency’s global head of strategy. She will continue to oversee UK strategy until Izzard-Brown arrives in June.

Izzard-Brown said: “This role presents a unique opportunity to imagine the kind of a business Dentsu Creative can and should be for the UK market. With its deep bench of cross-disciplinary expertise all under one roof, my gut tells me Dentsu Creative holds the winning hand.”

As well as strategy, Izzard-Brown is known for his pitch-winning talents. At McCann he was instrumental in bringing many new clients on board, including Reckitt, Pernod Ricard’s Chivas and Gin portfolio, and Just Eat. He was previously at Wieden + Kennedy London.

McCann, meanwhile, is also building a new management team. Jemima Monies recently moved from adam&eveDDB to become COO, while earlier this year Polly McMorrow joined as CEO from BBH and Nusara Chinnaphasaen joined from W+K as head of strategy.

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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