Ikea and Mother visit Hammersmith landmarks for the store’s first high street opening

To drum up custom for its first central London store (well, zone 2), Mother London has introduced some Ikea products into photos of Hammersmith’s best known landmarks — the bridge and the Apollo.

Business was apparently brisk on opening day although as always with Ikea, reactions were mixed. Hammersmith Today spoke to local shopper Patrick who struck fear into shopper’s hearts when he said: “Basically it takes the stress induced by a visit to the large format store and intensifies it by cramming everyone into a smaller space. I haven’t been to Ikea since Wilko opened in Hammersmith and the latter remains better value.”

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.