MAA Ad of the Week: Apple’s ‘Saving Simon’

We are definitely reaching saturation point with the Christmas ads, but it’s a testament to the power of Apple’s advertising heritage that we will always find time to watch a full three minutes of its latest oeuvre.

This one lives up to expectations, with a lot of help from accomplished director Jason Reitman, of Up in the Air and Juno fame, who manages to inject some humour into the story — and keeps the ending just within the boundaries of acceptable sentimentality.

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About Emma Hall

Emma Hall
Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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