Ad Net Zero launches ‘essentials certificate’ training scheme

As COP26 gets underway, the ad industry continues to do its bit, thanks in large part to a coalition of the Advertising Association, ISBA, and the IPA, whose Ad Net Zero initiative is now introducing a training certificate for all things sustainable.

There is a 10-hour online course divided into five modules, covering topics like practical measures for reducing emissions and waste, how to promote behaviour change, and how to avoid greenwashing in ads.

Ad Net Zero is also holding its own global summit this week. Speakers include Seb Munden, EVP & General Manager, Unilever UK & Ireland; Raja Rajamannar, chief marketing & communications officer and president, Healthcare Business, Mastercard; Ana Maria Henao, global VP of marketing, PepsiCo; Nicola Mendelsohn, VP global business group at Meta; Mark Read, CEO, WPP; Ronan Harris, VP & MD UK & Ireland, Google; and TV presenter Steph McGovern.

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.