Marcus Rashford and Google join forces to demonstrate the power of questions in Uncommon’s new ad

Google has teamed up with Marcus Rashford, the “voice of change,” to make the valid point that by asking questions and developing understanding, we can become closer as individuals and as a society.

As well as the ad, there is plenty of social media activity based around allyship, with Radio 1 DJs Nick Grimshaw and Clara Amfo.

Google’ purpose crusade treads a fine line, given its global dominance, but it’s on pretty safe ground here with an ad about questions. Although the idea that it is “a place where every kind of question can be asked without fear of judgement” is doubtful, given the tracking mechanisms that follow us all around.

MAA creative scale: 7

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.