NHS uses scare tactics to get 16 & 17 year olds vaccinated

The government has been persuading 18 year olds to get vaccinated by talking about night clubs and living their best lives, but the ads targeting 16 and 17 year olds are altogether more gloomy, focusing on the debilitating effects of long covid.

It’s more than three minutes, and it looks like it’s aimed at parents as much as the kids. The stories of debilitating illness are pretty sobering to hear, as this age group heads back to school in a couple of weeks.

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.