ITV got a lot of kudos for standing by Diversity after the dance group’s performance in support of Black Lives Matter (shown on ITV) drew a lot of haters.
Now the broadcaster, with help from Uncommon, is showing its support for Rashford, Saka and Sancho in response to the racist abuse they received following England’s Euro 2020 final defeat, with an image that is running in all the national newspapers as well as on social media.
BT and EE, both top tier England sponsors, were also quick to show their support. New Balance, which sponsors Bukaya Saka and Raheem Sterling, has posted a new message praising them for “breaking down barriers and inspiring a nation,” but nothing yet from Nike, sponsor of Marcus Rashford and Jordan Sancho — surely they won’t be far behind?
But the Sun’s front page, especially given its chequered history, is the most powerful of all: