The Sun tells us ‘Eur all invited’ to the Euros in nostalgic ad

Hopes are rising that the Euros, which start this week, will unite Great Britain in support of a feast of footballing success. The Sun is going full nostalgia in a new campaign that shows a father preparing his son for the Euros, and remembers coming together with family and friends to watch tournaments in his own childhood.

With England, Scotland and Wales all taking part, and many of the matches being played at Wembley, the echoes of the 1966 World Cup are exploited to the max by News UK’s in-house agency, Pulse Creative (a joint venture between The&Partnership, m/SIX and Wunderman Thompson).

David Sandall, marketing director, The Sun said: “The campaign is a heartfelt ode to football and families. By celebrating all the ways people can get involved, we want everyone to see that no-one does football like The Sun.”

MAA creative scale: 5

You May Also Like

About Emma Hall

Emma Hall
Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.