Adam et Eve takes Eve Sleep to France

Adam&eveDDB is crossing La Manche for UK online mattress brand Eve Sleep with a nifty animation directed by Peter Sluszka for Hornet. Featuring, inevitably perhaps, Le Coq.

A&E MD Paul Billingsley says: “Our brief was to bring to life the way you feel after sleeping on an eve sleep mattress. Our response articulates eve sleep’s mission to make the world a happier, healthier place through better sleep and brighter mornings by giving people the sleep they need to rise and shine.”

Will there be more cross-border efforts from A&E? Adam et eveDDB has a certain ring to it…

MAA creative scale: 7.5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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