Adam&eve NYC debuts for Peloton

Adam&eveDDB’s New York outpost won Peloton at the end of last year and its first work is out: ‘Train with Champions’ timed for the build-up to the Olympics (we hope.)

A departure for the posh exercise bike although a path well-trodden by Nike.

Tune, appropriately, is ‘Tokyo Drifting.’

At least it isn’t another foray into sports with purpose-packed back stories. Sure there’s better to come.

MAA creative scale: 6.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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