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Adam&eveDDB’s New York outpost won Peloton at the end of last year and its first work is out: ‘Train with Champions’ timed for the build-up to the Olympics (we hope.)
A departure for the posh exercise bike although a path well-trodden by Nike.
Tune, appropriately, is ‘Tokyo Drifting.’
At least it isn’t another foray into sports with purpose-packed back stories. Sure there’s better to come.
MAA creative scale: 6.
