Adam&eveDDB crafts timely reminder for Scottish Widows

International Women’s Day (yesterday) has seen a lot of interesting work, creating warm feelings everywhere we trust. Here’s a useful and practical effort by adam&eveDDB for Scottish Widows (still running) reminding women that, because of things like time off for childcare and the industries they might work in, they get a rough deal on pensions.

Specifically, they need to start saving earlier to get the same benefits as those pesky men. with a superficially bland image that really makes the point.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.