Who Wot Why’s invitation to join Pip & Nut’s ‘piparazzi’

UK agency Who Wot Why can usually be relied on for something a little different and they don’t disappoint with this debut effort for “natural, palm free” peanut butter Pip & Nut.

Apparently people in lockdown spend as much time taking and sharing photos of their food as eating it. Takes all sorts…

Pip & Nut founder Pip Murray says “I’m so excited to share our first TV ad – I started the brand in 2015 based on my sheer obsession with peanut butter, so it feels only right that our first ad should capture this spirit. It feels more important than ever to create and enjoy food you love.”

Does what it says on the tin.

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.