“Seba and Alicia” are the stars of a surprisingly compelling story about love at a McDonald’s drive-thru. Told by TBWA Spain, it is based on the insight that pretty much everyone eats their fries before they get home.
It’s an impressive leap by the agency to turn a McDonald’s promotion into an opportunity for brand building and entertainment. There are ten and twenty second cut downs too, but this full length version is worth a watch.
MAA creative scale: 9