What could be more romantic than free McDonald’s fries? TBWA Spain’s tale of young love

“Seba and Alicia” are the stars of a surprisingly compelling story about love at a McDonald’s drive-thru. Told by TBWA Spain, it is based on the insight that pretty much everyone eats their fries before they get home.

It’s an impressive leap by the agency to turn a McDonald’s promotion into an opportunity for brand building and entertainment. There are ten and twenty second cut downs too, but this full length version is worth a watch.

MAA creative scale: 9

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About Emma Hall

Emma Hall
Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.