For Skyn condoms and Sid Lee Paris, ‘Pleasure is an endless exploration’ in lockdown

No one is getting out much, so we might as well explore what we’ve got at home. This is the thinking behind the new campaign for Skyn condoms, lubricants, wipes and toys from Sid Lee Paris. It’s a beautiful film but it’s slightly disconcerting that the soundtrack is “Heads, shoulders, knees and toes,” a song that is most commonly heard in a nursery setting.

“Pleasure is an endless exploration,” which features five real-life couples, was directed by Matt Lambert through PrettyBird UK. It is a collaboration with pop icon Peaches, who is based in based in Berlin, and is running in Australia, Brazil, the UK, US, France, Poland, and Italy.

MAA creative scale: 8

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.