Samsung from Sid Lee Paris: speedy, secure and humorous

Samsung ads tend to be a little obscure, but Paris agency Sid Lee has created three straightforward, light-hearted product demonstrations that make Samsung Pay seem like a good idea, because it’s extra secure and you get rewards.

They cover three occasions — Christmas, a wedding anniversary and a fancy dress party — that often require a last-minute purchase.

Laurent Moquet, Samsung’s marketing director in France said: “Samsung is first and foremost a product company, but we also have a lot of wonderful services that we want to shine the spotlight on. Sid Lee perfectly encapsulated Samsung Pay’s benefits and created three little films that engage consumers in what is a very active season for us.”

MAA creative scale: 7

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