Mother turns KFC’s red-and-white buckets into snow-topped apartment buildings

A KFC brief to Mother this year included the instruction, “When the world is bringing violins, we bring a banjo.” It’s that kind of thinking that won KFC the MAA advertiser of the year accolade, and here’s another light-touch example of the brand’s work with Mother — some Christmas packaging that can be assembled into a whole festive town, if you buy enough fried chicken and chips.

The familiar stripes on KFC buckets and boxes have been transformed into red snow-topped apartment buildings. A peek into the windows provides a glimpse of how festive fun might be unfolding elsewhere, while we’re all stuck at home. This idea might be an even bigger hit in Japan, where KFC is apparently a very popular choice for Christmas dinner. Illustrated by Ilya Milstein.

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.