A KFC brief to Mother this year included the instruction, “When the world is bringing violins, we bring a banjo.” It’s that kind of thinking that won KFC the MAA advertiser of the year accolade, and here’s another light-touch example of the brand’s work with Mother — some Christmas packaging that can be assembled into a whole festive town, if you buy enough fried chicken and chips.
The familiar stripes on KFC buckets and boxes have been transformed into red snow-topped apartment buildings. A peek into the windows provides a glimpse of how festive fun might be unfolding elsewhere, while we’re all stuck at home. This idea might be an even bigger hit in Japan, where KFC is apparently a very popular choice for Christmas dinner. Illustrated by Ilya Milstein.