Money app Yolt appoints Uncommon to ‘drive brand fame’

It’s been a busy end to the year for Uncommon, which has won yet another pitch, this time for money saving app Yolt. Uncommon has been appointed, as ever, for its success in driving brand fame, with a brief to launch a new creative brand platform.

Yolt’s app encourages you to save while you spend, and Uncommon’s new campaign promises to take a playful look at the science behind why we spend in the way we do.

Pauline Van Brakel, chief product officer at Yolt said: “When looking for a strategic partner to help us meet our brief of driving brand awareness, empowering as many people as possible to be smart with their money – we were really impressed by Uncommon’s insight and disruptive creative approach. We can’t wait to launch our new digital campaign early next year.”

Lucy Jameson, co-founder at Uncommon added: “Yolt is an incredible product – an app that’s designed to help everyone get into the habit of saving. At a time of economic uncertainty, its purpose has never felt more relevant. We can’t wait to make them famous and launch Yolt’s new disruptive look and feel early next year.”

Yolt has more than 1.6 million registered users in the UK, Italy and France and added new features this year, including a Yolt card for spending, and a Money Jar for saving. Yolt users are also able to access partners like MoneySuperMarket, PensionBee and Wealthify, within the app.

The brand will also be working with newly selected media agencies, Craft and Goodstuff, on the launch of its new campaign.

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About Emma Hall

Emma Hall
Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.