Is there anything Ryan Reynolds can’t do? Including the best Christmas ad…

Wasn’t Ryan Reynolds a film star once? The gin entrepreneur and Maximun Effort production company owner has turned his omni-talented hand to a few ads as well. Now he’s entered the Christmas lists with this newbie for dating service Match, with a little help from pal Taylor Swift.

A forlorn Satan meets the girl of his dreams in one 2020.

Written by Reynolds too it seems.

Eat your heart out ad agencies. Fantastic punch line and one of the best ads of the year.

MAA creative scale: 9.5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.