London agency St Luke’s, which has had a good year winning the Daily Mail among others, has been added to Dole Packaged Foods’ global roster. Its first work breaks this month following an internal review and a test project.
Dole’s line is: ‘Sunshine for All.’
Dole CMO Rupen Desai says: “The world is becoming increasingly unequal, when it comes to accessing good nutrition. We believe that nutrition and access to it should be a human right. This will take creativity and systemic change to address and we need all the help we can get.
“We are excited to have St Luke’s as an important partner on this journey, as we bring Sunshine For All to more people around the world.”
St Luke’s MD Ed Palmer says: “Very rarely do you get to work with a partner with such an audacious plan to create a more sustainable future. We’re honoured to be part of Dole’s journey to deliver good nutrition for everyone.”