Influencers as clients? Miroma appointed by Tammy Hembrow, who has 12m followers

Miroma, which is forging ahead with a new agency model in 2020, has announced a new client, influencer Tammy Hembrow and her alter ego Tammy Fit. In the week when American 16 year-old Charli D’Amelio reached 100 million followers on TikTok, it’s possible to imagine that an influencer might become a sought after breed of client.

Australian Tammy, who has 12 million followers and a son called Wolf, ran a competitive pitch for her account, which was won by Miroma Project Factory, the group’s digital development studio.

She’s no doubt more acutely aware than the average FMCG of her audience and exactly what her brand stands for, so it might be interesting to see what kind of work an agency partnership will produce. It apparently includes software development, UX enhancement, e-commerce optimisation, paid media and strategic consultation.

Kat Jade Robinson, managing director Miroma Project Factory, said: “Tammy and her dedicated team are driving innovation across multiple segments especially in health and wellbeing. Working hand in hand, we could not be more delighted to support her international growth and trajectory through a broad scope of digital tools and platforms.”

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About Emma Hall

Emma Hall
Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.