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Who wouldn’t want Ian Wright to come and liven up their online family Christmas?
The football pundit and ex-Arsenal player is very natural and funny in these three domestic scenarios: he relives moments of sporting glory while playing charades; he joins in some family dance moves, sending his kids fleeing back to the safety of the sofa; and he performs a few football skills to demonstrate the smart camera (it moves with you).
TBWA London is pretty quiet these days, and this is a low key but welcome contribution to the Christmas ad fest.
MAA creative scale: 7
