A moving tribute to the centenary of the burial of the Unknown Warrior

The traditional Remembrance Day parade is closed to the public this year, but Westminster City Council and TMW Unlimited have created the chance for a collective moment, with a stirring film to celebrate the centenary of the burial of the unknown soldier.

The soundtrack is “Abide With Me,” which was sung at the original public service in 1920, and this time round is performed by The Military Wives.

Phil Rhodes, creative director at TMW UNLIMITED said: “Themes that were relevant in 1920 – of strength through adversity, and togetherness in the face of great loss – are still relevant to us today, and we wanted these to underpin this tribute.

“The campaign commemorates one of the most poignant centenaries of World War One: the burial of the Unknown Warrior. Over one million British and Commonwealth servicemen and women were killed in the war, and many were left in unmarked graves on the battlefields where they fell.”

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About Emma Hall

Emma Hall
Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.