In a time like this every agency needs a client who actually does well out of lockdowns and the like, such as PlayStation.
And adam&eveDDB has certainly repaid the compliment with some outstanding launch ads. Here’s another, this time featuring intrepid explorers.
https://www.youtube.com/watch?v=t12x7k_oecc&feature=emb_logo
A&E has taken gaming ads to a different level.
MAA creative scale: 8.5 (well it can’t be a 9 every time.)
