Adam&eveDDB explores new heights for PlayStation

In a time like this every agency needs a client who actually does well out of lockdowns and the like, such as PlayStation.

And adam&eveDDB has certainly repaid the compliment with some outstanding launch ads. Here’s another, this time featuring intrepid explorers.

A&E has taken gaming ads to a different level.

MAA creative scale: 8.5 (well it can’t be a 9 every time.)

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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