Stella and Mother make global brand shift to ‘The Life Artois’

Just ahead of the pubs opening, Stella Artois is launching new global campaign encouraging us to slow down and savour life’s pleasures.

Hermeti Balarin, partner at Mother London, said: “Having a great beer with friends and loved ones is one of those simple pleasures we missed the most during lockdown. As our lives start to return to normal, we wanted to remind people to slow down and enjoy what really matters. Pour yourself a chalice and enjoy The Life Artois.”

The TV ad is supported by equally calming social media and OOH executions, and there is a street art campaign that will pop up in pubs around the country.

MAA creative scale: 7

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.