Spotify puppets act out musical disputes of real-life couples

Spotify is launching a new Premium Duo subscription for couples living at the same address, and to mark the occasion is taking a look at how music tastes can shape a relationship — and cause bickering.

Puppets perform the words spoken by real-life couples in a Spotify study that found 73% of couples say music is a way of sharing happy memories, while 63% say it’s a way to build memorable moments.

The ads were created in house, with puppets by Buenos Aires-based production company, Tronco.

MAA creative scale: 7

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.