Celine Dion goes shopping 90s-style in Instagram festive ad

Celine Dion doesn’t take herself too seriously these days. How could she after an eight-year run in Las Vegas and a carpool karaoke with James Corden? Plus she has her very own water park attached to her house.

She’s also happy to recreate one of her most cheesy 90s videos, “It’s all coming back to me mow,” for an Instagram Christmas Shopping campaign.

The film by Mother New York sees Dion wandering around a huge, empty house with billowing net curtains, shopping 90s trends and posing in everything from adidas to Oscar de la Renta. It’s entertaining and does a good job for Instagram Shopping too.

MAA creative scale: 8

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