Wieden+Kennedy London has won the UK’s National Trust, described now as a “Conservation charity.” following a pitch. the National Trust, which manages historic buildings and places deemed on natural beauty, is 125 in 2020.
NT brand and marketing director Mark Scott says: “We’re excited to have Wieden+Kennedy on-board as we head into an important anniversary year for the National Trust. We were really impressed with Wieden+Kennedy’s understanding of our organisation and ambitions, and believe the strategic and creative thinking will really help us evolve our brand platform and create real impact.”
W+K ECD Iain Tait says: “Sometimes when you’re pitching for a new client, you fall in love with them, and their mission. This was one of those moments. So we were over the moon when they picked us. We want everyone to know about the great work the National Trust does – and to enjoy the incredible spaces and places they protect for all of us.”