TV host Schofield’s back in another ad – as the gin king

UK TV host Philip Schofield has a number of other good jobs too, reviewing booze for the Waitrose magazine for a start. And fronting webuyanycar.com ads.

Now he’s been signed up by Craft Gin Club which mails you gins, snacks and recipes as gin reaches a height of popularity in the UK not seen since Hogarth’s era. (apparently all you need to make your own designer gin is alcohol from the Polish shop and some herbs.)

And he does it all by playing on the unpopularity (for some) of his popularity.

Nice work if you can get it (and from lively agency Recipe.)

MAA creative scale: 7.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.