Kingsmill finds new creative recipe at Recipe

We’ve had better, faster, cheaper all over the place, agency Recipe is offering ‘good, fast and cheap’ and has lured new client Kingsmill. It’s been appointed as lead creative agency across TV, print, OOH and social for the bread brand owned by Allied Bakeries. The business was formerly handled by VCCP.

Allied Bakeries marketing director Matthew Cullum says: “We initially took Recipe on an ad hoc brief and challenged them to deliver on their claim of ‘good, fast & cheap’. I’m delighted to say they succeeded on every level with high quality work delivered at speed without breaking the bank and we are pleased to be taking that forward.”

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