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HP’s brainy gamers from W+K are only slightly weird
Gamers aren’t weirdos who live in a world of their own but dedicated something or others who take the brain to new levels.
That’s the theme of this new campaign for HP’s Omen computers – squarely aimed at gamers – from Wieden+Kennedy Shanghai which depicts users as, well, pretty weird – albeit nicely designed.
Strange but quite compelling.
MAA creative scale: 7.