BBH steps back into betting waters as it’s rehired by Labrokes Coral

BBH is back in the UK betting frame with Labrokes Coral, owned by GVC Holdings which is helmed by the colourful Kenny Alexander.

It was originally hired by Ladbrokes back in 2014 but then lost the account as Labrokes went its own way. As here:

So awful it almost worked.

BBH London MD Karen Martin says: “This is a brilliant win for BBH. The team at Ladbrokes Coral have real creative ambition and we’re looking forward to bringing that to life.”

GVC UK Sports Brands MD Dominic Grounsell says: “We are delighted to be working with an agency of BBH’s quality and pedigree. We look forward to partnering with them on the next phase of our creative journey.”

Quite where that ends we know not. But betting is a very big business these days, especially as the Americans have opened their doors to betting companies (something they may have cause to regret.)

Anyway, good luck BBH second time round. A triumph for persistence surely.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.