Not so long ago adam&eveDDB had the same effect on UK adland as shock and awe – endless winning pitches and a stream of campaigns that, if not matching the great CDP and BMP of yore in stretching boundaries, left the rest floundering.
Things have quietened down a bit since with a wonky start for the National Lottery and this year’s ‘Perf with Surf’ effort that’s maybe best blamed on the client.
Samsung is a key account, initially landing at A&E’s New York outpost.
This one’s for The Frame, a Samsung TV feature that let’s you ‘hang’ works of art on your wall-mounted TV when you aren’t watching a programme.
So you have all the elements: art galleries, beloved of creatives of all ilks down the ages and, in this case, a seeming heist (ditto.) A blockbuster opportunity, maybe.
And it’s nicely shot, well cast, makes the product point – all things it needs.
A blockbuster though? No, we’re still waiting for that.
MAA creative scale: 7.5.