Samsung TV turns art thief in new adam&eve campaign

Not so long ago adam&eveDDB had the same effect on UK adland as shock and awe – endless winning pitches and a stream of campaigns that, if not matching the great CDP and BMP of yore in stretching boundaries, left the rest floundering.

Things have quietened down a bit since with a wonky start for the National Lottery and this year’s ‘Perf with Surf’ effort that’s maybe best blamed on the client.

Samsung is a key account, initially landing at A&E’s New York outpost.

This one’s for The Frame, a Samsung TV feature that let’s you ‘hang’ works of art on your wall-mounted TV when you aren’t watching a programme.

So you have all the elements: art galleries, beloved of creatives of all ilks down the ages and, in this case, a seeming heist (ditto.) A blockbuster opportunity, maybe.

And it’s nicely shot, well cast, makes the product point – all things it needs.

A blockbuster though? No, we’re still waiting for that.

MAA creative scale: 7.5.

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