Samsung is venturing into Nike ‘Dream Crazy’ territory with ‘Do What You Can’t,’ in this instance from Leo Burnett Israel.
But isn’t this already becoming something of a cliche? And won’t people get a bit fed up of seeing others achieve the seemingly impossible?
Nothing wrong with this, nicely executed by Tal Zagreba of Great Guns.
But it’s only a phone – or something.
MAA creative scale: 5.