Now Samsung joins the nothing is impossible crew with ‘Do What You Can’t’

Samsung is venturing into Nike ‘Dream Crazy’ territory with ‘Do What You Can’t,’ in this instance from Leo Burnett Israel.

But isn’t this already becoming something of a cliche? And won’t people get a bit fed up of seeing others achieve the seemingly impossible?

Nothing wrong with this, nicely executed by Tal Zagreba of Great Guns.

But it’s only a phone – or something.

MAA creative scale: 5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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