Ocean Outdoor is rolling out a new network of digital 6-sheet poster screens in partnership with Birmingham City Council. The new network will cover main city arterial and commuter routes. The screens are being supplied by Samsung with Esprit Digital.
Ocean chief development officer Steve George says: “Ocean’s collaboration with Esprit Digital and Samsung UK in partnership with Birmingham City Council extends our digital cities for digital citizens proposition. This is about investing in the very best platforms for advertisers and audiences.
“Ocean’s focused approach to digital out-of-home (DOOH) will now be rolled out roadside throughout greater Birmingham, further boosting the economy and giving advertisers the chance to reach aspirational, entrepreneurial people in the UK’s second biggest city.”
Birmingham is one of Europe’s youngest cities by population with under-25s accounting for 38 per cent of the population. Major names including Deutsche Bank, Barclays, HSBC and PWC are relocating large numbers of staff to Birmingham’s professional business services and financial hub.
More than 17,000 new businesses were registered in Birmingham in 2017 the largest number of start-ups outside of London. Birmingham hosts the 2022 Commonwealth Games.