W+K Amsterdam’s anti-plastic effort for Corona lays down marker in Out of Home awards stakes

Corona and Wieden+Kennedy Amsterdam won FEPE International’s classic creative award at this week’s Congress in Dubai (trade body FEPE, now in the process of renaming itself World Out of Home Organization, divides posters into classic and digital.)

The sculpture, created from waste, is another anti-plastic effort, this time on London’s Old Street, may be non-digital but includes all sorts of modern bells and whistles such as interactivity with passers-by.

May be the first of a slew of awards.