US investment giant BlackRock has appointed DDB globally to market its iShares product – a basket of exchange-traded funds (ETFs) – with adam&eveDDB in charge in London. DDB Mexico has Latin America.
A&E has plenty of experience with finance – handling Lloyds, Halifax and Aviva – but ETF’s which, in theory, give investors a cheap way of betting on overseas markets and bonds, are a much more complex product.
But with interest rates at an all-time low and likely to stay that way in a world economy struggling for growth, savers are looking for new ways to boost their money.
First up, it seems, is a new global “brand platform” followed by a big ad campaign later this year. A&E has put on a lot of new business so far this year – its biggest coup arguably is PlayStation for its New York outpost – But BlackRock iShares could be tricky as well as big.