Adam&eve takes John Lewis route for Lloyds’ black horses

Lloyds Bank and adam&eveDDB are still resolutely horsing around, this time with an “inter-generational” ad showing a big one and a young one.

A&E has pulled out all the John Lewis-style emotional stops for this one – blessedly without gawping humans to get in the way.

Maybe it’s a play on “bank of mum and dad.”

The UK banking market is a funny old thing: everyone wants “challenger” banks but they keep mucking it up – Metro Bank with a raft of travails, the re-incarnated TSB with a computer meltdown.

So maybe a nice film about horses is just what Dr Horta-Osório ordered.

MAA creative scale: 6.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.