Now BBH wins Tesco Mobile

One of BBH’s historic strengths is building long-term relationships with its clients – When Levi’s departed the agency (admittedly years back) nobody could believe it and Levi’s floundered afterwards. The agency recently retained Barclays in a pitch against London’s finest after a 17-year stint.

BBH won Tesco’s retail account four years ago on Dave Lewis’ appointment as Tesco CEO and now it’s added the Tesco Mobile account to its store work. Tesco Mobile was launched 16 years ago as a joint venture between Tesco and Telefonica O2. It has been a Which? recommended provider for the past eight years.

Tesco Mobile CMO Gareth Hussey says: “Tesco Mobile is the UK’s largest mobile virtual network operator with over five million customers and industry-leading levels of customer satisfaction and loyalty. BBH were the obvious choice to help us take the business into its next cycle of growth with an ambitious brand communications and data-driven, customer experience focus. We look forward to working with the BBH team.”

BBH London MD Karen Martin says: “We are delighted to be working with Tesco Mobile. This will allow us to maximise synergy with grocery and banking and is an exciting opportunity to expand our relationship with Tesco.”

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.