Chicken shops seem to be taking over local high streets in some parts of the UK, filling many of the spaces left vacant by more traditional retailers and selling full meals for £1.50 a portion.
KFC makes a virtue of all this competition by showing Colonel Sanders driving around in a big old American car, casually passing by rows of KFC imitators until he gets to his destination — the only place he can enjoy the real thing.
Meghan Farren, chief marketing officer at KFC UK & Ireland, said: “It’s flattering to have this entire legion of imitators, and we wish every chicken shop out there the best of luck. But there’s nowhere else you can get the Colonel’s Original Recipe. We invest time, effort and skill into freshly hand-breading Kentucky Fried Chicken in our kitchens – all day, every day – and that’s why you can only get KFC at KFC.”
Mother has set the creative bar high with KFC, and this new brand film packs the same simple, effective punch as its predecessors.
MAA creative scale: 8.5