Adam&eveDDB seems to be motoring nicely even as its founders are departing – CEO James Murphy and CSO David Golding will be the last to leave at the end of May – and now the new regime has been appointed by the International Paralympic Committee ahead of the organisation’s 30th anniversary in September.
Founded in 1989, the IPC is located in Bonn, Germany, and acts as the global governing body of the Paralympic Movement. It is responsible for co-ordinating the organisation of the Paralympic Games, developing the Paralympic Movement, and acting as international federation for 10 Para sports.
IPC CMO Craig Spence says: “We are hugely excited to appoint one of the world’s leading creative agencies to help tell the story of how the Paralympic Movement transforms lives and society to a global audience.
“Adam&eveDDB has an exemplary track record for developing award-winning campaigns and we hope through this partnership we can benefit from their expertise. The Paralympics are the world’s number one sport event for driving social inclusion, attracting millions of spectators and billions of TV viewers around the world. It is vital for us in building greater awareness and understanding of the Paralympic brand that we work harder and cleverer to engage global audiences in between the Games. We believe adam&eveDDB will help us achieve this.”
A&E joint CEO Mat Goff says: “Anyone lucky enough to have witnessed the Paralympic Games at London 2012 or more recently in Rio will have seen the incredible power of Paralympic sport to challenge perceptions. The IPC are ambitious to build on the huge momentum behind their brand and we are delighted to be working with them on their mission to showcase how Para sport is transforming the lives of persons with disabilities.”
Channel 4’s 4Creative has set the Paralympic bar pretty high with its multi-award winning work for the station’s Games coverage (above.) A&E has an admirable record with such non-profit clients and the IPC is a great opportunity to keep its trophy cabinet suitably packed.
This is an updated version of an earlier story.