Nike’s girl team stops at nothing in new Wieden epic

Nike seems to be trying to change the world – again – this time with Nike Italy’s ‘so-called ‘Stop at Nothing’ (Nulla Puo Fermaci) movement, more female empowerment but you probably guessed that.

But a pretty fearsome lot they are, headed by paralympic fencer Bebe Vio. From Wieden+Kennedy London, directed by Park Pictures’ Georgia Hudson.

School of ‘Nothing beats a Londoner.’

MAA creative scale: 9.

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