Ikea takes sustainability to a new level in south east London

It’s the half term holiday, and Ikea is providing diversion for kids in south east London with a giant remote control bath toy which is also cleaning up the waterways.

You can book sessions to captain the two “environmental protection boats,” which are replicas of Ikea’s SMAKRYP toy and clean up 20kg of rubbish at a time. There’s also a recycled plastic workshop for kids looking to save the planet during school holidays.

Ikea’s Greenwich store opened earlier this month. It took four years of planning is the company’s first “sustainable” store in the UK, with a commitment to having a positive impact on the community. As well as a roof terrace and community gardens, it has solar panels, rainwater harvesting, and a geothermal heating system.

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About Emma Hall

Emma Hall
Emma Hall is the former London Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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