Coke launches new flavour with a car crash

Coca-Cola doesn’t launch new flavours very often but here comes Orange Vanilla Coke, with a diverting launch ad from Wieden+Kennedy HQ.

Featuring a car crash. Is Coke hedging its bets on OVC?

Pleasingly bonkers. And another ad that sends up ads. W+K is becoming quite the comedy factory.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.