Star-studded Burberry offers a frosty Christmas

Upscale British fashion house Burberry appears on the way back after a rocky couple of years – burning pricey unsold garments for a start – so we expect something spectacular at Christmas.

It’s certainly throwing a lot of celebs at us in this effort from Juno Calypso – Matt Smith, a gloomy Kristin Scott Thomas, Naomi Campbell and mum Valerie – but the effect, doubtless intentionally, is somewhat chilly.

Fashion and fashionistas inhabit a planet of their own of course but you expect a bit more from all this talent. Some of them are actors, after all.

MAA creative scale: 5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. I have no fucking idea what that was all about. What a waste of always sexy Kristin Scott Thomas. They should bring back Kate Moss. preferably naked. Don’t forget, Friday is Kate Day on AdScam. Tomorrow she will flaunt her Burberry Bikini!!!

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