TBWA Sydney peels the wool from our eyes for Woolmark

Ad agencies are stuffed full of futurologists. If this lot actually know anything we’d all better watch it as, all over the world, they’re predicting a Blade Runner-like dystopia.

Latest is Woolmark in a new Australia first, the world later big budget campaign from TBWA Sydney. Among other things, they’re doing horrid things to sheep.

Powerful stuff though and makes natural wool seem quite necessary, even exciting.

MAA creative scale: 9.

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