Nike’s new ‘rallying cry’ for women misses the point

“Just Do it” is a rallying cry in Nike’s latest instalment of its 30-year celebration of its famous slogan. The campaign began with controversial American footballer Colin Kaepernick but this one is a diversity number, featuring lots of sportswomen you probably haven’t heard of. Although Serena Williams is in there somewhere, not bashing up an umpire.

You rarely get a bad ad from Wieden+Kennedy but this one is surely rather pointless. Yes women do all these things but we know that. Isn’t it a bit patronising to hymnn them for doing so?

MAA creative scale: 3.

You May Also Like

featured nike wieden+kennedy

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

7 Shares
Share
Tweet
+1
Share