Does Audi’s new monster Q8 live up to its billing?

Does the world need another whopping great SUV? Saw a new Volvo XC60 the other day and it was enormous. The confined streets of north London are beginning to resemble maneouvres on Salisbury Plain.

Audi thinks we do so it’s launched the biggest Q yet the Q8, making its debut here in front of a seemingly terrified orchestra, courtesy of agency BBH.

A constant theme of Audi advertising from BBH has been nice film unveiling new car to make us go ‘wow.’ Works with the R8, not sure about this monster.

MAA creative scale: 6.

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