Creative agency Initials wins Rimmel UK launches

Coty has picked London creative agency Initials to handle three forthcoming Rimmel London campaigns following a four-way pitch.

The work, which will roll out from September and include a campaign for Rimmel London’s Match Perfection foundation range, as well as Halloween and Christmas campaigns to promote season-specific products.

Initials will handle product launches across digital, social, content and in-store, with all campaigns running nationwide. Specific support activity will appear in Boots and Superdrug stores.

Rimmel UK marketing manager Janine Fernandes says: “At Rimmel we pride ourselves in pushing creative boundaries in the category and in truly connecting with our ever-discerning audience. We were looking for an agency that really understands the UK audience and can turn insights into great campaigns. One that exceeded our expectations, challenging us whilst working in close collaboration with the team here. We’re confident Initials will fulfil this bringing a fresh strategic take on creative for the projects we have coming through.”

Initials senior strategist Rachel Jackson says: “Rimmel London is an iconic brand and knowing what product launches are in the pipeline, we’re excited to be working with the brand to take it to the next level for a new generation of beauty consumers. We’ll be building upon the fantastic equity established at a global level to deliver creative campaigns that really resonate with our UK consumers and begin to show Rimmel in a fresh, new light.”

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